Environmental initiative: Adidas sold 1 million shoes made out of ocean plastic in 2017

View original post [usatoday.com]


14 Mar 2018 22:32 - +2120
The shoes are still expensive! It must be expensive to convert that plastic I guess.
14 Mar 2018 23:16 - +765
Sort of misleading. From Adidas' website... >[This product is created with yarn made in collaboration with Parley for the Oceans. Some of the yarn features Parley Ocean Plastic™ which is made from recycled waste, intercepted from beaches and coastal communities before it reaches the ocean](https://www.adidas.com/us/ultraboost-x-parley-shoes/BB1978.html) The plastic isn't *from* the ocean, but it was, in theory, prevented from going into the ocean. Edit: Further research from /u/Helpful_guy (very appropriate username) gives a more detailed origin of the plastic! https://www.reddit.com/r/UpliftingNews/comments/84dfwi/environmental_initiative_adidas_sold_1_million/dvoszid
14 Mar 2018 23:04 - +416
I wonder how many of these 1 million shoes are already back in the ocean.
14 Mar 2018 23:13 - +279
>Each pair of shoes reuses 11 plastic bottles. That means 11 mil plastic bottles were reused and there's many more. This is serious.
14 Mar 2018 23:16 - +67
It’s a start! Anything is better than nothing. For a huge corporation Adidas is, at least, trying..... unlike an evil giant like Nestle who is basically stealing water to put in shitty plastic bottles. (No, I do not work for Adidas)
14 Mar 2018 23:15 - +34
Parley's are heat my guy
14 Mar 2018 22:28 - +16
Cool, more plastic back in business!
14 Mar 2018 23:08 - +12
Why can’t a ban on new plastic work ?
15 Mar 2018 00:13 - +1
I was so excited to buy these! Love them and very comfortable too.
14 Mar 2018 23:45 - +1
The problem with plastics is they are way more finicky than we think they are. For Adidas to use actual ocean plastic, it would have to be thoroughly washed and separated by human hands then rated by quality. Only the best newest cleanest stuff would be eligible to be converted to sneakers. There is a guy who presses blocks out of plastic garbage (https://www.youtube.com/watch?v=PkBLGc7eHdk) Also the folks that live and scavenge the garbage dumps in east asia / Africa are the real VIP's for recycling. This is the hands on touch that plastics recycling needs. It's super labor intensive and low payback and doesn't get the hurrah that a company like Adidas gets
15 Mar 2018 00:12 - +1
1 million shoes or 1 million pairs of shoes?
14 Mar 2018 23:39 - +1
For anyone wondering why the price is so high. These shoes have Boost technology in it. And for anyone who hasn't worn Boost before they're the most comfortable shoe you can get. Any shoe with boost in it is expensive due to limited quantity, demand, and producing Boost is expensive. The price of this shoe is in line with most of Adidas's other shoes with Boost in it like NMD and UltraBoost. The fact that they keep demand high while recycling is great. TL:DR the price is reasonable, people want it, and it uses recycling in production. Wins all around.
15 Mar 2018 00:23 - +1
It’s nice, and I want a pair, but the shoes don’t get rid of plastic. If not disposed of correctly, most of it will end up in the environment.
15 Mar 2018 00:18 - +1
Well, I guess my next shoes will be Adidas. I can't afford the ocean plastic ones, but I can support them for this.
15 Mar 2018 00:00 - +1
lmao good news about adidas on reddit right before their earnings call, who wouldve guessed!!
15 Mar 2018 00:33 - +1
Converting trash into treasure. Genius.
15 Mar 2018 00:15 - +1
Those shoes look nice af
15 Mar 2018 00:45 - +1
Fun fact: adidas was started by a Nazi, who was brothers to another Nazi; the creator of puma.
15 Mar 2018 00:08 - +1
r/Sneakers we out here
15 Mar 2018 00:35 - +1
Those shoes in the picture are also not the Parley's either lol, those are UB Mid ATR's. In case we have any budding Sneakerheads out there, here are all of the Parley colorways that have released so far: [White UB](https://www.adidas.com/dis/dw/image/v2/aaqx_prd/on/demandware.static/-/Sites-adidas-products/en_US/dw04011682/zoom/CP9685_01_standard.jpg?sh=600&strip=false&sw=600) [Blue UB](https://www.flightclub.com/media/catalog/product/cache/1/image/1600x1140/9df78eab33525d08d6e5fb8d27136e95/8/0/800832_1.jpg) [Women's UB Uncaged Blue](https://www.adidas.com/dis/dw/image/v2/aaqx_prd/on/demandware.static/-/Sites-adidas-products/en_US/dwb709aa44/zoom/BB1978_01_standard.jpg?sh=840&strip=false&sw=840) [Men's Uncaged Blue](https://images.footlocker.com/pi/BY3057/zoom/adidas-ultra-boost-uncaged-parley-mens) [Uncaged White](https://www.flightclub.com/media/catalog/product/cache/1/image/1600x1140/9df78eab33525d08d6e5fb8d27136e95/8/0/801349_1.jpg) [Personal Fav, Parley Mid UB in White](https://stockx.imgix.net/Adidas-Ultra-Boost-Mid-Parley.png?fit=fill&bg=FFFFFF&w=1400&h=1000&auto=format,compress&trim=color&q=40) [I don't actually know what these are, might be UB4.0s](https://sneakerfreaker-cdn.s3-accelerate.amazonaws.com/image/PARLEY-FOR-THE-OCEANS-x-ADIDAS-ULTRA-BOOST9.jpg?mtime=20170802130349) Also, there are a lot of people talking about the price here and I partially agree with you. The Ultraboosts cost $180 anyways, so it's no surprise to me as a Sneakerhead that they cost $200 new as a collaboration. However, the point of using these materials is to help the Earth as much as possible (also, Adidas doesn't benefit at all from a limited release of these, they get $200 either way, so driving up the price by making it limited seems silly). What I would suggest to Adidas is to release a Pureboost x Parley collab, as the Pureboosts only cost $140 and it could easily be a non-limited release. Now, some of you are still gonna look at $140 and say that's a lot of money for a pair of shoes, and it's definitely more than a pair of triple white Sketchers, but at that point it's not only **the most comfortable shoe you will ever own period**, but also for a good cause.
15 Mar 2018 00:29 - +1
When I’m done with them do I throw them back in the ocean?
14 Mar 2018 23:27 - +1
I'm a bot, *bleep*, *bloop*. Someone has linked to this thread from another place on reddit: - [/r/emission] [Adidas sold 1 million shoes made from ocean collected plastics in 2017.](https://www.reddit.com/r/EMission/comments/84e7mf/adidas_sold_1_million_shoes_made_from_ocean/) - [/r/linky_links] [Environmental initiative: Adidas sold 1 million shoes made out of ocean plastic in 2017 - r\/UpliftingNews](https://www.reddit.com/r/Linky_links/comments/84el6i/environmental_initiative_adidas_sold_1_million/)  *^(If you follow any of the above links, please respect the rules of reddit and don't vote in the other threads.) ^\([Info](/r/TotesMessenger) ^/ ^[Contact](/message/compose?to=/r/TotesMessenger))*
15 Mar 2018 00:12 - +1
That's good. That's how you win me as a consumer (unless it's all BS).
15 Mar 2018 00:11 - +1
Does anyone know where I can purchase reclaimed plastic for injection molding inside the USA? Seriously asking for my personal business
15 Mar 2018 00:14 - +1
Adidas said they are hopeful people will toss their old shoes in the ocean, reducing total supply chain costs.
14 Mar 2018 23:32 - +1
Isn't this just going to drive up demand for more plastic in the oceans?
15 Mar 2018 00:23 - +1
we urgently need a plastic substitute
15 Mar 2018 00:12 - +1
I bought a pair on sale for 130$ and they look and feel great. Possible to see up close the tiny fibers woven together. Love it and love feeling like big corp is doing something good. This is the only kind of product I will buy from now on.
15 Mar 2018 00:33 - +1
Environmental initiative: Pepsi sold 1 million soda bottles made out of ocean-going shoes in 2217
14 Mar 2018 23:43 - +1
NMD’s are undeniably comfortable and stylish though.
15 Mar 2018 01:14 - +1
In other news, Russia largest consumer of reclaimed ocean plastic footware...
14 Mar 2018 23:43 - +1
See, we're not polluting. The ocean generates plastics naturally.
15 Mar 2018 00:05 - +1
I got the Parley x Ultraboosts on sale for $100 while vacationing in Naples. They are sooooo comfy, and I like the material feel/look better than my regular boosts.
15 Mar 2018 00:06 - +1
I mean what if we just used the stuff floating in the ocean to make all the stuff . (I am not trying to be stupid, just wondering why it doesn’t boil down to that lowest common denominator.) I bet it’s cheaper to skim/mine plastic from the oceans that it is to drill for petroleum products in the ground.ELI5
15 Mar 2018 00:08 - +1
Ocean plastic is a renewable resource.
15 Mar 2018 00:18 - +1
And they will eventually be dumped back into the ocean and the cycle continues.
14 Mar 2018 22:49 - +0
I wonder how much of the ocean plastic Adidas is personally responsible for? Glad they can figure out a way to profit off of their own and other companies negligence and greed. How inspiring!

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